by James Fouche | Oct 29, 2014 | Uncategorized
This is where it gets really tricky. The aim to setting up a coffee shop should be by doing so on a limited budget. From the start, it has been my objective to find ways to cut costs where possible without it looking cheap. However, many things pop up after the...
by James Fouche | Sep 22, 2014 | Uncategorized
This is probably the most important entry in our little shop opening diary. I don’t care what anyone tells you, branding is essential. It can make or break a business. As an author, the one lesson I had to learn was this: if books are judged by their covers,...
by James Fouche | Sep 16, 2014 | Uncategorized
Previously I explained how important the choice of coffee should be when opening a speciality coffee shop. From the beginning we wanted only South and Central American coffee beans. This is harder than it seems. Most roasters have become accustomed to either doing a...
