Speciality Coffee Shop – Stock

Now that enough research has been done it is time to get this blog series back on track. We looked at the research, the coffee and the branding. You are legal to trade and you probably have some trial business cards or pamphlets tucked away somewhere. You have a brand...

Speciality Coffee Shop – Branding

This is probably the most important entry in our little shop opening diary. I don’t care what anyone tells you, branding is essential. It can make or break a business. As an author, the one lesson I had to learn was this: if books are judged by their covers,...

Speciality Coffee Shop – Coffee

Previously I explained how important the choice of coffee should be when opening a speciality coffee shop. From the beginning we wanted only South and Central American coffee beans. This is harder than it seems. Most roasters have become accustomed to either doing a...

Speciality Coffee Shop – Research

Ever wondered what goes into setting up a small coffee shop? Or what type of research has to be done before the big day? It just so happens we are in the process of opening a speciality coffee bar in Knysna. Because I value service and appreciate good coffee, it...
WACKY WINE – THE WINE

WACKY WINE – THE WINE

Finally the part of the journey that makes the skin tingle and the mouth salivate. Well, I guess its true if you are a wine buff or an alcoholic. Either way, let’s look at the wines. Wine is a diverse indulgence. I do not object to viewing it as a living...

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